Category Archives: Marketing

5 Real-Life Examples of Awful PR

Posted in: Marketing, Press Release | February 4, 2012 at 11:55 pm , by 10KWEB

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ShareAs we’ve discussed in past blog posts, it’s not easy to pitch journalists. They receive hundreds — if not thousands — of pitches every day, which makes it easy to understand why they have to ignore most. So while it’s inevitable that your pitches will end up in journalists’ trash...

31 Fluffy Buzzwords Marketers Overuse and Abuse

Posted in: Branding, Marketing | February 4, 2012 at 11:46 pm , by 10KWEB

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ShareLet’s be honest—marketers have quite the repetitive vocabulary, and we tend to get in the habit of using the same words obsessively around like-minded people. To the outside world, we could be repeating the phrase “meat-and-potatoes, meat-and-potatoes” over and over, and it wouldn’t make a difference. So to optimize our...

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter

Posted in: Business, Marketing | February 4, 2012 at 11:42 pm , by 10KWEB

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ShareSocial media can be a huge contributor to a company’s lead generation efforts in both B2B and B2C. But how efficient are the various different social channels in directly driving leads? In a recent study of over 5,000 businesses, HubSpot found that traffic from LinkedIn generated the highest visitor-to-lead conversion...